Melbourne Marathon

Once a year Herald Sun, The Nine Network sponsor the Melbourne Marathon. Working Three was brought in to develop an application to increase participant interaction and engagement through the Herald Sun website.
Working with the Herald Sun team, we came up with an application that used RFID technology to log the time of every runner as they crossed the finish line and transferred that information directly into an online database.
We then digitised a HD video feed from the finish line and fed it into our online application.
Our Flash based application subsequently allowed the user to see themselves crossing the finish line, pause the video, and email it to a friend.
The application served as a highly successful viral component. We planned this technology and its development from the ground up and as a result were able to release the application with all of the video less than 20 hours after the race was completed.
This application is no longer live but there are some screen shots attached.

Melbourne marathon screen one

Melbourne marathon screen one

Melbourne marathon screen two

Melbourne marathon screen two

Melbourne marathon screen three

Melbourne marathon screen three