Hal Varian explains why statisticians will be the sexiest job in the next decade

Online popularity seems to be difficult for some brands to manage. Setting up a Facebook page and a “like us”…… Read More

Success in marketing activity can sometimes be hard to define. Traditional marketing, such as print, radio or TV advertisements tend…… Read More

People are at the centre of almost every business. Customers, shareholders, staff and other stakeholders are increasingly having conversations online…… Read More