Netball Australia:


Netball Australia, the governing body of Australia’s most popular participation sport, approached Working Three (W3) to develop a digital strategy to enable them to provide even better experiences for its fans and participants.


What We Did

W3 ran a comprehensive consultation process with key stakeholders in producing a digital infrastructure plan leading to improvements to marketing communications, membership management and competition management.

“Netball Australia first engaged Working Three in late 2010 to assist with the development of a Technology Master Plan for the sport. The approach they took went beyond just looking at technology; their customer experience approach included a vision of developing our brand online and using membership data to drive commercial outcomes..” – Kate Palmer, CEO, Netball Australia

The project was designed to provide sponsors with better segmentation information about Netball Australia’s audience. W3’s approach proved that the implementation of a new sports management system could help sporting organisations attract and retain major sponsors.

Services used



W3 delivered a digital customer experience blueprint that helped Netball Australia to manage all internal and external digital touch points, mature member and fan relationships and create new revenue opportunities. W3’s strategy is now driving major change within Australia’s netball community.

Subsequently, W3 was engaged to develop the network of websites and web applications that brought the blueprint to life.

“More recently we have been working with Working Three in a more technical nature. Their talented team of designers and developers have created our new suite of websites – giving us a bold new look with the functionality we need.

Our work with the team at Working Three has allowed us to better engage our fans and members. They have assisted us in identifying opportunities in the digital space and have also played an important role in delivering the systems needed to support our vision for the sport’s future..”

Kate Palmer, CEO, Netball Australia

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