Netball Australia is the governing body for the sport of netball in Australia, the country’s largest participation sport. The organisation’s stated objectives for Australian netball are to achieve national and international success in competition, encourage greater participation and spectator involvement, and ensure excellence in all spheres of the sport.
Building a clear vision for the future of Netball
As the governing body for one of the country’s most popular sports Netball Australia is an organisation that attracts a lot of public attention. That’s why they had to make sure they had the best digital strategy possible.
W3 ran a consultative process with two areas of focus for Netball’s strategy. First, W3 focused on the digital infrastructure necessary to facilitate communications, membership management and competition management. Secondly, W3 focused on providing sponsors with better segmentation information about Netball Australia’s audience. W3’s approach proved that the implementation of a new sports management system can help sporting organisations’ attract and retain major sponsors.
W3’s strategy is driving major change within Australia’s netball community. Australia’s netballers are some of the best in the world – and they now have a world leading digital strategy to match.