Close X

Be in the know.

  • The world is changing. Are you ready?

    Keep up to date with the latest in customer shifts and trends, market insights, and how to create value in the connected world.

Melbourne Marathon

Melbourne Marathon

Once a year Herald Sun, The Nine Network sponsor the Melbourne Marathon. Working Three was brought in to develop an application to increase participant interaction and engagement through the Herald Sun website.
Working with the Herald Sun team, we came up with an application that used RFID technology to log the time of every runner as they crossed the finish line and transferred that information directly into an online database.
We then digitised a HD video feed from the finish line and fed it into our online application.
Our Flash based application subsequently allowed the user to see themselves crossing the finish line, pause the video, and email it to a friend.
The application served as a highly successful viral component. We planned this technology and its development from the ground up and as a result were able to release the application with all of the video less than 20 hours after the race was completed.
This application is no longer live but there are some screen shots attached.

Melbourne marathon screen one

Melbourne marathon screen one

Melbourne marathon screen two

Melbourne marathon screen two

Melbourne marathon screen three

Melbourne marathon screen three

Flexi get Working

In a strong endorsement of our previous Direct Marketing work for them, Flexirent have re-signed with Working Three for FY08. Work to date has meant a variety of communications from...
Read more

Something to Build on

Innovative architectural firm Intermode have a new website. We know because we built it. This award winning company’s designs are renowned for their unique modular, environmentally sound construction. Each home...
Read more

They’re #1

We’re always excited by the success of our clients. We’re very happy join with our friends at NZ investment bank Cameron Partners in celebrating their win as the ‘NZ Mergers...
Read more
Your browser is out-of-date!

Update your browser to view this website correctly.Update my browser now

×