Close X

Be in the know.

  • The world is changing. Are you ready?

    Keep up to date with the latest in customer shifts and trends, market insights, and how to create value in the connected world.

Social Segmentation

Social Segmentation


Many of you may have heard that markets across the globe are fracturing into ever finer segments. You may have also heard that this is been driven by the rise of social media.

But if people are getting together to discuss specific interests and this is leading to an emergence of ‘new markets’ to emerge then surely these interest groups must must have existed already. It just we didn’t know about them. So in this sense social media doesn’t ‘create’ new markets and market segments. It just identifies them.

The mountain of data that social media produces can now shine a light on who these people are, and what they like. And voila – we have new identifiable and serviceable markets.

Want to grow in this brave new world? Then learn to collect and read the data and then use the tools to communicate with them as they progress down the path towards making a purchasing decision.

All the tools are there and the people are waiting.


Fontshop has really outdone themselves this time. They have created something called Fontstruct Created by the designer/engineer Rob Meek, FontStruct is a free font-building tool that lets you quickly and...
Read more

iGoogle Themes

Google has recently launched themes for iGoogle Anyone can create a theme. We’re doing one. Let us know if you do.
Read more

No more speed dating

Much has been made of the way that people interact online. There have been a lot of discussions about how the attention spans of social media users are getting shorter,...
Read more
Your browser is out-of-date!

Update your browser to view this website correctly.Update my browser now